The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

Helpy Hour

Agency Happiness / an FCB alliance / Brussels + BLISS / Saigon



Out of Home / P.O.P. & In-Store

Annual ID


2021 Awards

Total Points: 7



Happiness / an FCB alliance / Brussels

Digital Agency

BLISS / Saigon


Diane Delen

Chief Creative Officer

Fred Levron
Geoffrey Hantson

Creative Director

Katrien Bottez

Head of Production

Bart Vande Maele

Concept Provider

Pieter Claeys
Roxane Schneider

Executive Creative Management

Karen Corrigan

Head of Design

Dries Lauwers

Head of Motion

Remke Faber

Head of Technology

Thomas Colliers

Motion Designer

Simon Schuurman


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