The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

Pensions Delivery

Agency Grey Argentina / Buenos Aires

Client Itaú Bank


Non-traditional & Guerrilla Marketing

Annual ID


2021 Awards

Total Points: 21



Grey Argentina / Buenos Aires

Art Director

Gastón Gual


Alex Romero

Creative Director

Mariano Gamba
Rodrigo Greco

President and CCO Grey Latam

Diego Medvedocky


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