The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

She Can

Agency SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo

Client Ab InBev / Guarana Antarctica


Non-traditional & Guerrilla Marketing

Annual ID


2021 Awards

Total Points: 9



SOKO / São Paulo

Client / Brand

AB InBev / Guarana Antarctica / São Paulo

Production Company

Broders / São Paulo

Music / Sound Production Company

Hefty / São Paulo

Chief Creative Officer

Felipe Simi

Creative Director

Rafael Alves

Data Scientist

Teca Barros

Executive Creative Director

Rafael Ziggy
Rafael Caldeira


Rafaela Yamaki

Account Director

Renata Cintra

Account Executive

Danilo Silvério

Account Leader

Diego Ávila

Copy Leader

Erick Mendonca

Creative Data Strategist

Isabela Marangoni

Design Leader

Roma Martins

Operations Leader

Larissa Kubo

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