The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

Superb Owl

Agency R/GA California / San Francisco

Client Reddit

Category

Innovation & Transformation / Innovation in Direct Marketing

Annual ID

OS_DM21_036S

2021 Awards

Total Points: 21

Credits

Agency

R/GA California / San Francisco

Art Director

Ben Muckensturm

Chief Marketing Officer

Roxy Young

Creative Director

Kevin Koller

Executive Creative Director

Bryan Gregg
Chapin Clark

Account Director

Parry Rominger

Associate Creative Director

Jocelyn McCanles

Content Producer

Janie Penney

Senior Copywriter

Scott Steele

Senior Producer

Katie Cahill

Strategy Director

Kaitlyn Frysztak

Associate Creative Director, Content Studio

Kirstie Bones

Communications Manager

Allison Day
Nika Dyen

Creative Lead

Chris Potts

Group Director, Content Production

Hana Newman

Group Director, Media Operations

Liz Hart

Group Production Director

Catherine Hughes

Head of Brand Creative

Tavish MacLellan

Marketing Specialist

Katie Ambrose

Media Director

Faviana Campbell

Media Planner/Buyer

Devon Bremer

Motion Design Director

Felipe Mahalem

Senior Communications Manager

Emily Yarwood
Nicole Murphy

Senior Community Manager

Cassidy Good

Senior Marketing Lead

Dong Chen

SVP, Managing Director

David Corns

VP, Executive Production Director

Julie Andrews

VP, Executive Strategy Director

Yael Cesarkas

VP, Head of Media

Ellie Bamford

VP, Managing Director, Client Services

Cara Watson

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