The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

Merch Aid

Agency R/GA / New York

Client Merch Aid


Digital & Online / Ecommerce

Annual ID


2021 Awards

Total Points: 3




R/GA / New York


Namwan Leavell

Chief Creative Officer

Tiffany Rolfe

Chief Marketing Officer

Jessica Greenwood

Executive Producer

Alexa McClanahan
Annie Hough


Karen Orlowski


Kevin Miner

Account Director

Ben Kravitz

Associate Creative Director

Jake Lemkowitz

Senior Art Director

Juliette Delerue

Senior Designer

Alejandro Larramendi
Malissa Smith

Senior Producer

Blakely Bar Lev
Harrison Kaminsky

Associate Software Engineer

Sarah Yu

Director, Business Affairs

Lynda Blaney-Smith

Director, Content Production

Erica Jensen

Director, Marketing & Communications

Stefan Golangco

Executive Production Director

Jess Jabbar

Global Manager, Marketing & Communications

Yuliana Safari

Junior Copywriter

Nathalie Tigua

Marketing Associate

Chloe Briscoe

Senior Mechanical Artist

Minjie Gao

Senior Technology Director

Thomas Chan

Software Engineer

Jonathan Kelly

Software Engineer, Web Platforms

Hassane Fall

SVP, Managing Director

Candice Hahn

Technology Lead, Quality Assurance

Kevin Geruldsen

VP, Marketing & Communications

Genevieve George

VP, Marketing, US

Kelly Harrison

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