The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

The Booster Tag

Agency CHE Proximity / Australia + RACV + Guilty + TAC

Client RACV

Category

Non-traditional & Guerrilla Marketing

Annual ID

OS_DM21_091M

2021 Awards

Total Points: 1

Merit

Credits

Agency

CHE Proximity / Australia

Client / Brand

Racv
Tac

Client Partner

Sarah Raine

Production Company

Guilty

Chief Creative Officer

Ant White

Creative Director

Amy Weston
Chris Andrews

Editor

Cassy Vincent

Executive Creative Director

Glen Dickson

Account Director

Henrietta Corley

Retoucher

David McNeil
Josh Fikret

Senior Copywriter

Deb Frenkel

Design Lead

Tim McPherson

Director, Engineering

Hoang Nguyen

Director, PR

Georgia Wright

Director, Strategic Production

Holly Alexander

Group Account Director

Emily Gray

Group CEO

Chris Howatson

Senior Digital Designer

Adam Lord

Senior PR Account Director

Judy Crema

Senior PR Account Manager

Romina Favero

Social Creative

Genevieve Brown
Matt Bladin
Phoebe Sloane

Sound Engineer

Matt Thompson

Technology Program Director

David Cooper

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