The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

King Stairs

Agency DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York

Client Burger King


Non-traditional & Guerrilla Marketing

Annual ID


2021 Awards

Total Points: 1




DAVID / Madrid

PR / Marketing

ABMC / New York

Production Company

STEPT Studios / New York

Music / Sound Production Company

HOBO Audio / New York

Art Director

Rafael Ochoa

Chief Creative Officer

Pancho Cassis

Creative Director

Alvaro Palma
Fred Bosch


Isaac Sokol

Executive Creative Director

André Toledo
Saulo Rocha

Executive Producer

Carlos Torres
Nick Martini

Account Executive

Rachel Startz

Chief Operating Officer

Sylvia Panico


Guilherme Pinheiro

Director Marketing Communications

Nicole Alevizos

Global Chief Marketing Officer

Fernando Machado

Group Account Director

Stefane Rosa

Head of Global Marketing

Marcelo Pascoa

Head of Marketing North America

Renato Rossi

Junior Planner

Vanessa Amaral

Lead Marketing Communications

Diego Suarez

Management Supervisor

Jenny Gobel

Manager Advertising

Rachel Williams

President Burger King North America

Chris Finazzo

Production Coordinator

Tomas Diego

Senior Brand Manager, Global Marketing

Rogelio Magana

Senior Planner

Stephanie Salvador

Strategic Planning

Jon Carlaw


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