The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

The last Horoscope

Agency GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns

Client WhatsApp Inc.

Category

Craft / Data-Driven Personalization

Annual ID

OS_DM21_111M

2021 Awards

Total Points: 1

Merit

Credits

Agency

GUT Agency / Miami

Client / Brand

WhatsApp / Menlo Park

Production Company

Unicorns & Unicorns

Animator

Xavier Arteaga

Chief Creative Officer

Rodrigo Moran

Composer

Alexis Estiz

Creative Director

André Felix
Lucas Heck

Account Director

Monique Beauchamp Estrella

Colorist

Brandon Chavez

Head of Production

Renata Neumann

Senior Producer

Alexandra Odriozola

Technical Director

Sun Komen

Animation Director

Carlos Ibanez

CCO/ Founder

Anselmo Ramos

Chief Client Officer/ Partner

Carmen Rodriguez

Chief Operating Officer/Partner

Paulo Fogaça

Consumer Product Marketing Manager

Bosco Zubiaga Delclaux

Creative Manager

Cristina Cornejo Ayala

Director, Head of Marketing WhatsApp

Maz Sharafi

Executive Creative Director/Partner

Juan Javier Peña Plaza
Ricardo Casal

Global Brand Marketing WhatsApp

Jessica Tsai Chin

Head of Art

Guido Fusetti

Head of Consumer & Brand WhatsApp

Eshan Ponnadurai

Managing Director, Creative X

Amanda Godspeed

Marketing Producer

Eric Rottenberg

Post Producer

Alexis Celic

Product Communications Manager

Vispi Bhopti

Sound Design and Mix

Dario Calequi
Jacinto Gonzales

Sr. Art Director

Andy Tamayo

Sr. Copywriter

Alexander Allen

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