The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

Draw Ketchup

Agency Rethink + Kraft Heinz Canada / Toronto

Client Heinz Ketchup


Craft / Data-Driven Personalization

Annual ID


2021 Awards

Total Points: 3





PR / Marketing Agency

The Colony Project / Toronto

Client / Brand

Kraft Heinz Canada / Toronto

Production Company

R+D Productions / Toronto

Music / Sound Production Company

Vapor Music / Toronto

Media Agency

Carat / Toronto

Art Director

Zachary Bautista


Geoff Baillie

Chief Creative Officer

Aaron Starkman

Creative Director

Joel Holtby


Jaclyn McConnell

Director of Photography

AA Scott McClellan

Executive Creative Director

Mike Dubrick


Alex Butt


Julian Morgan

Associate Creative Director

Zachary Bautista


Art Mullin

Account Manager

Allie Kennedy

Associate Director, Brand Building & Innovation - Taste Elevation

Daniel Gotlib

Chief Strategy Officer

Sean McDonald


Emmett Maloney

Community Management

SALT / Toronto

Group Account Director

Amy Greenspoon
Kai De Bryun Kops

Head of Art

Joel Holtby

Head of Brand Build Communications & Innovation

Nina Patel

Print Producer

Narine Artinian

Production Coordinator

Spencer Houghton

Senior Associate Brand Manager

Keeyan Arvandi

Senior Brand Manager Brand Building & Innovation

Chanel Simpson

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