The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

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Agency Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland

Client Skinny

Category

Innovation & Transformation / Innovation in Direct Marketing

Annual ID

OS_DM21_114M

2021 Awards

Total Points: 1

Merit

Credits

Agency

Colenso BBDO / New Zealand

Client / Brand

Spark NZ / Auckland

Production Company

Good Oil / Auckland

Post Production Company

Liquid Studios / Auckland

Art Director

Luke Dawson
Kat Tadaki

Chief Creative Officer

Levi Slavin

Creative Director

Thomas Darlow
Beth O'Brien

Director

Dave Wood

Director of Photography

Crighton Bone

Editor

Simon Njoo

Executive Creative Director

Simon Vickers

Executive Producer

Andrew McLean
Tamara O'Neill

Photographer

Troy Goodall

Copywriter

Michael Swinburn

Managing Director

George McKenzie

Retoucher

Jason King

Sound Design

Craig Matuschka

Brand Partner - Social

Hunter Haines

Business Manager

Elsi Gibbs

Chapter Lead - Brand Marketing

Ally Young

Colourist

Pete Richie

Delivery Director

Serena Fountain-Jones

Digital Producer

Amelie Schoen

Head of TV

Natasha Gill

Managing Partner

Piers Bebbington

Online

Richard Betts

Senior Planner

Amy Pollok

Tribe Lead Brand Experience

Sarah Williams

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