The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Direct Marketing

3362 FALABELLA.COM

Agency Leo Burnett Colombia / Bogotá + Falabella / Bogotá

Client Falabella

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_DM21_120M

2021 Awards

Total Points: 1

Merit

Credits

Agency

Leo Burnett Colombia / Bogotá

Client / Brand

Falabella / Bogotá

Chief Creative Officer

Mauricio Sarmiento

Executive Creative Director

Andrés Restrepo "Lama"

Brand Director

Carolina Carmona
Lucas Chávez

CEO

Olga Lucía Villegas

Executive Account Director

Ana Matilde Sánchez

Head of art

Juan Romero "Tiko"

Latam CCO Publicis groupe

Fernando Bellotti

Planner Director

Alejandro Mora

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