The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
H&M Looop
Agency AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Category
Customer Experience / CX
Annual ID
OS_EX21_005S
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
AKQA / Stockholm
Universal Design Studio / London
Client / Brand
H&M / Stockholm
Production Company
Kühl & Han / Copenhagen
Designer
Linus Lövbacka
Executive Creative Director
Johnny Budden
Associate Creative Director
Laura Hunter
Axel Nygårds
Associate Director
Satoshi Isono
Managing Director
David Wedebrant
Anders Sjöblom
Senior Designer
Niklas Andersson
Daisy Roth
Associate
Nick Rolls
Associate User Experience Director
Maria Törnkvist
Design Assistant
Niels Hersmann
Group Strategy Director
Talya Pulver-Lindqvist
Head of Customer Experience
Camilla Henriksson
Head of Sustainability
Pascal Brun
Innovation Lead
Erik Bang
Project Manager Expansion
Eric Johansson
Senior Project Manager
Flavia Ancuta
Senior Web Developer
Mateenah Mateenah
Sustainability Manager
Felicia Reuterswaerd
Visual Director
Matias Hansen
Morten Kühl
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