The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive

The Beer Cap Project.

Agency MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

Client AB InBev / Aguila Beer


Physical Products

Annual ID


2021 Awards

Total Points: 9



MullenLowe SSP3 / Bogotá

Client / Brand

AB inBev / Bogotá


David Meneses

Chief Creative Officer

Carlos Andrés Rodríguez

Creative Director

Diego Muñoz
Juan David Pardo

Sound Designer

Camilo Andrés Medina

Account Director

Jose Hoyos

Chief Operating Officer

Juan Pablo García

Project Manager

Sebastián Salazar

Digital Director

Jennifer Boshell

Production Director

José Vicente Altamar

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