The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive

The Nomad Hotel by MINI

Agency Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing

Client MINI


Events / Stunts / Competitions / Live / In-Person

Annual ID


2021 Awards

Total Points: 3




Anomaly / Shanghai

Client / Brand

MINI China / Beijing

Media Distribution Company

Starcom / Beijing

Creative Director

Pickle Guo


Liz Cai

Executive Creative Director

Elvis Chau
Clarence Chiew

Associate Creative Director

Clay Kuok

Design Director

Ellie See

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