The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive

Augmented Archaeology

Agency Ogilvy / Beijing

Client Huawei Device Co., Ltd.


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


2021 Awards

Total Points: 3




Ogilvy / Beijing

Creative Director

Linlin Zhao
Yan Shi

Executive Creative Director

Adrian Zhu
Andrew Low

Group Creative Director

Li Shi


Cynthia Li

Associate Creative Director

Yuxuan Bian

Senior Art Director

Miya Du
Moira Li

Senior Copywriter

Dongtian Liu
Jing Zhang

Senior Designer

Yun Zou

Account Team

Julie Zhou
Lence Liu
Sansa Wu
Susan Su

Associate Art Director

Wenjing Lv

Associate Design Director

Jiyuan Jin

Head of Art

Yue Shen

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