The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive


Agency BBH / Singapore + Jack Morton Worldwide / Singapore

Client Riot Games / League of Legends: Wild Rift


Physical Products

Annual ID


2021 Awards

Total Points: 3




BBH / Singapore

Production Company

Jack Morton Worldwide / Singapore

Art Director

Amos Mak

Chief Creative Officer

Sascha Kuntze

Creative Director

Xander Lee

Executive Producer

Jonathan Gerard

Account Director

Ausborn Lim

Chief Executive Officer

John Hadfield

Content Strategist

Faith Huang

Managing Director

Sid Tuli

Senior Art Director

Nico Tangara

Senior Copywriter

Luke Somasundram

Strategy Director

Alasdair Gray

Account Manager

Priscilla Lim

Business Director, Jack Morton Worldwide

Luke Biddlecombe

Chief Strategy Officer

Jacob Wright

Creative Associate, Jack Morton Worldwide

Cathy Tan
Yashaswini Chhaparwal

Designer, Jack Morton Worldwide

Alvin Loh

Executive Chef of The Ritz-Carlton, Millenia Singapore

Massimo Pasquarelli

Executive Vice President, Jack Morton Worldwide

Charles Robinson

Group Creative Director, Jack Morton Worldwide

Rory Brett

Head of Delivery

Lesley Chelvan

Junior Creative Technologist

Jia Rong Sng

Producer, Jack Morton Worldwide

Chantelle Ricketts

Senior Producer, Jack Morton Worldwide

Stephanie Noel

Worldwide Chief Creative Officer

Joakim Borgstrom

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