The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive

Big Game Dream

Agency DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York

Client Coors Light


Innovation & Transformation / Innovation in Experiential

Annual ID


2021 Awards

Total Points: 3




DDB / Chicago

PR / Marketing Agency

Alison Brod Marketing + Communications / New York

Production Company

Ghost Robot / New York
Super Hero Cheesecake / Amsterdam

Music / Sound Production Company

Sonic Union / New York

Post Production Company

Cartel / Santa Monica
Preymaker / New York
The Mill / Los Angeles

Media Distribution Company


Art Director

Shelby Bass


Nick Garfield

Chief Creative Officer

Ari Weiss
Ben Welsh
Britt Nolan


Dru Jennett

Executive Creative Director

Colin Selikow

Executive Producer

Will St. Clair

Account Director

Jonathan King
Katelyn Ledford

Account Supervisor

Colette Charak

Associate Creative Director

Dan LaVigne

Chief Production Officer

Diane Jackson

Digital Strategist

Marianna Eboli

Senior Art Director

Elaine Li

Senior Copywriter

Jared Wicker

Senior Producer

Annie Larimer

Chief Strategy Officer

Eric Zuncic

Digital Producer

Chris Shen

Digital/Social Director

Mike Norgard

Director of Music

Alec Stern

Director of Project Management

Jen Polan

Executive Art Producer

Suzanne Koller

Group Account Director

Kiska Howell

Production Business Manager

Jillian English

Talent Manager

Chris Quinn

VP, Strategic Director

Matt Babazadeh

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