The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Film

Carlton Zero - Rewrite The Rules

Agency Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne

Client Carlton & United Breweries - Carlton Zero


Television & VOD / Short Form - Single

Annual ID


2021 Awards

Total Points: 3




Clemenger BBDO / Melbourne

Client / Brand

Carlton & United Breweries / Melbourne

Production Company

Revolver / Sydney

Music / Sound Production Company

Level 2 Music / Melbourne

Creative Director

Luke Thompson
Toby Moore


Matt Devine

Executive Creative Director

Jim Curtis

Sound Designer

Tone Aston

Creative Chairman

James McGrath

Marketing Manager

Stephen McWilliams

Assistant Brand Manager

Sophia O'Beirne


Danny Long Casting / Sydney

Executive Producer Production

Sonia von Bibra

General Manager

Brian Phan

Head of Classic Brands

Hayden Turner

Head of PR

Nick Zonnios

Managing Director & EP

Michael Ritchie

Managing Partner

Jonny Berger


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