The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Film

Whatever It Takes

Agency AMV BBDO / London

Client Macmillan Cancer Support

Category

Television & VOD / Long Form - Single

Annual ID

OS_FI21_050M

2021 Awards

Total Points: 1

Merit

Credits

Agency

AMV BBDO / London

Production Company

Iconoclast / London

Music / Sound Production Company

750mph / London

Post Production Company

MPC / London
Stitch / London

Media Distribution Company

Zenith Media / London

Chief Creative Officer

Alex Grieve

Creative Director

Andy Clough
Richard McGrann

Designer

Daniel Mead

Director

Jonathan Alric

Director of Photography

Paul Ozgur

Executive Creative Director

Nadja Lossgott
Nicholas Hulley

Executive Producer

Guy Rolfe

Sound Designer

Sam Ashwell

Creative

Benjamin Polkinghorne
Scott Kelly

Account Handling

Alex Bird
Angela Kwashie
Rachel Dymond

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