The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Film

No Way Norway :90

Agency McCann / Detroit + Gifted Youth, LLC / Los Angeles

Client General Motors


Online Films & Video / Long Form - Single

Annual ID


2021 Awards

Total Points: 3




McCann / Detroit

Production Company

Gifted Youth, LLC / Los Angeles

Chief Creative Officer

Brad Emmett
Chuck Meehan

Creative Director

James LeMaitre
Michael Raso


Jake Szymanski

Group Creative Director

Rob Legato


Adam Van Dyke

Associate Creative Director

Michelle Musallam
Nick Marine

EVP Global Director of Content

Jeff Beverly

GM Global Business Lead & Chief Executive Officer Commonwealth

Grant Theron


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