The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Fusion Pencil

This Girl Can

Agency FCB Inferno / London + Partizan / London

Client Sport England


Fusion Pencil

Annual ID


2021 Awards

Total Points: 90

Fusion Pencil



FCB Inferno / London
Carat / London
Mediacom / London

PR / Marketing Agency

Freud Communications / London

Production Company

Partizan / London

Chief Creative Officer

Owen Lee

Chief Marketing Officer

Sharon Jiggins


Max Fox


Ali Kurr

Director of Photography

Molly Manning Walker
Ula Patinkos


Matt Nee

Senior Account Director

Emily Whiteaway

Senior Art Director

Nicole Chen

Senior Copywriter

Sarah Lefkowith

Strategy Director

Laura Pirkis
Tom Lindo

Account Manager

Becky Glover


Jamie Thomas


Leanne Flinn

Creative Partner

Al Young

Creative Producer

Russell Mallows

Director of Production

Nikki Chapman


Ian Baker
Rob Ellis

Head of Artwork

Richard Bagley

Joint Design Lead

Sarni Strachan

Production Manager

Jack Bristow

Senior Colourist

Nick Dolby

Senior Editor

Jude Moore

Stills Photographer

Lauren Maccabee

TV Producer

Hanna Davis

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