The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Green Pencil

Green Instructions

Agency Ogilvy Poland / Warsaw

Client LEGO

Category

Green Pencil

Annual ID

OS_GP21_002E

2021 Awards

Total Points: 30

Green Pencil

Credits

Agency

Ogilvy Poland / Warsaw

Production Company

Ogilvy Poland / Warsaw

Art Director

Maria Gościniak

Executive Creative Director

Maciej Twardowski

Photographer

Szymon Świętochowski

Strategist

Jerzy Kurczak

Account Director

Mateusz Borys

Copywriter

Klaudia Mazurkiewicz

Senior Copywriter

Tomasz Zieliński

Strategy Director

Joanna Uniwersal

Animation & AR

Przemysław Drosik

Associate Digital Manager Poland, Ukraine & Baltics

Katarzyna Śmietanka

Associate Social Media Manager Poland, Ukraine & Baltics

Michał Maliński

Brand Director

Michaela Edgerley Šťovíček

CCO Ogilvy EMEA

Stephan Vogel

CEO, Ogilvy Poland

Agnieszka Wasilewska

Creative & Client Services Partner

Konrad Koper

Development of Instructions - Adults Fan of LEGO

Bartłomiej Huetter
Paweł Kwil
Rafał Piasek

Director/DOP

Marcin Kossakowski

General Manager Poland, Ukraine, Baltics

Justyna Ciepka

Global CCO, Ogilvy Social.Lab

Pete Case

Head of Design & Content

Daniel Marciniak

Junior PR Account Executive

Małgorzata Melasa
Zuzanna Głuchowska

Marketing Director Marketing Poland, Ukraine & Baltics

Beata Kucejko

Offline/Grading

Yakiv Komarynsky

Online

Joanna Rutkowska

Postproduction Manager

Monika Jaworska

PR Account Supervisor

Katarzyna Walewska – Napiórkowska

PR Director

Tomasz Cichocki

PR Director REEMEA

Andrea Faflíková

Project Managment Director

Marcelina Ścigała

Proof Leader

Maria Węcowska

Senior Account Manager

Marzena Chmiel

Senior Art. Director

Jakub Przeszłowski

Senior Digital Marketing Manager Poland, Ukraine & Baltics

Agata Czech

Senior Director Brand Development

David Hall

Senior Event Manager

Filip Żok

Senior PR Account Executive

Joanna Kuźma
Paulina Kosim

SEO Copywriter

Gabriela Francuz

Trade & Digital Mkt Director REEMEA

Petr Břoušek

Web Design

Paweł Jędruszczak

Web Development

Marek Czapiński
Przemysław Haas

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