The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Green Pencil

The Purple Hive Project

Agency Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne

Client Bega B-Honey


Green Pencil

Annual ID


2021 Awards

Total Points: 3




Thinkerbell / Melbourne

Design Firm

Vimana / Melbourne
Xailient / Sydney

Digital Agency

Honest Fox / Melbourne

Chief Design Officer

Ben Couzens

Executive Creative Director

Tom Wenborn


Katie Ayling

Account Director

Sam Butcher

Brand Manager

Keri Morrison


Cale Berry

Account Director - Earned

Tarah Miller

Assistant Brand Manager

Michelle Nguyen

Brands Communication & PR Manager

Hannah Saliba

Brands Manager - Sweet Spreads

Paige Bonnici

Chief Strategy Officer

Adam Ferrier

Executive General Manager

Adam McNamara

Group Account Director

Nikia Shepherd

Head of Marketing

Matt Gray

Marketing Manager Spreads

Jacqui Roth

Marketing Manager, Digital & Communications

James Coleman

Senior Account Manager

Rosie Burke

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