The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

Whatever It Takes

Agency AMV BBDO / London

Client Macmillan Cancer Support


Branded Content

Annual ID


2021 Awards

Total Points: 3




AMV BBDO / London

Production Company

Iconoclast / London

Music / Sound Production Company

750mph / London

Post Production Company

MPC / London
Stitch / London

Media Distribution Company

Zenith Media / London

Chief Creative Officer

Alex Grieve

Creative Director

Andy Clough
Richard McGrann


Daniel Mead


Jonathan Alric

Director of Photography

Paul Ozgur

Executive Creative Director

Nadja Lossgott
Nicholas Hulley

Executive Producer

Guy Rolfe

Sound Designer

Sam Ashwell


Benjamin Polkinghorne
Scott Kelly

Account Handling

Alex Bird
Angela Kwashie
Rachel Dymond

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