The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

The Unseen Ballet

Agency VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York

Client Dell Technologies


Experiential / Immersive / Events

Annual ID


2021 Awards

Total Points: 3




VMLY&R / New York

Client / Brand

Dell Technologies / New York

Production Company

Resonant Pictures / New York
Cut + Run / New York


Adam Barton


Stephen Jess

Executive Producer

Bobby Jacques

Group Creative Director

Justin Ebert
Niraj Zaveri

Global Chief Creative Officer

Debbi Vandeven

Account Manager

Jenny Anderson


Wayne Best

CEO NY, CCO North America

Jason Xenopoulos

Creative Manager, Brand Advertising & Content

Caroline Schonarth

Director, Global Advertising & Content

Rachael Henke

Executive Director

Cookie Ruiz

Global Brand Strategy & Advertising

Valerie Daubert

Global Creative Lead/True Ability ERG Co-Lead

Alicia Hawley

Group Director, Client Engagement

Allie Ritter

Marketing Lead

Krystal Carter

Resonant Pictures

Alex Cullen

Supervisor, Client Engagement

Olivia Rothermel

SVP, Global Brand, Consumer, & Small Business Creative & Experiential

Elizabeth Matthews

Vice President

Antonia CaamaƱo

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