The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

The Momentous Moments of Max and Maxine

Agency Area 23, An FCB Health Network Company / New York + HORNET / New York

Client Lilly/Cyramza


Film / Pharma

Annual ID


2021 Awards

Total Points: 3




Area 23, An FCB Health Network Company / New York

Production Company

Hornet / New York

Chief Creative Officer

Fred Levron
Tim Hawkey

Creative Director

Ronnie Caltabiano

Executive Creative Director

Elliot Langerman

Group Creative Director

Chris Bernesby
Joe Capanear

Art Supervisor

Kinga Jutkiewicz


Erica Byrnes

Danielle Burke

Danielle Burke

Group Copy Supervisor

Jessica Taylor

Group Director, Broadcast Production

Chinkara Singh

Senior Broadcast Producer

Anthony Ramirez

Senior Broadcast Producer, VP

Anna Lopez


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