The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

Canyon of Heroes

Agency Alto / New York + Montefiore-Einstein / New York

Client Montefiore-Einstein


Out of Home / Health & Wellness

Annual ID


2021 Awards

Total Points: 3




Alto / New York

Client / Brand

Montefiore-Einstein / New York

Art Director

Filipe Nogueira

Chief Creative Officer

Hannes Ciatti

Chief Marketing Officer

Loreen Babcock

Creative Director

Dan Kroeger
Pierre Janneau

Executive Creative Director

Genevieve Hoey


Tristan Eaton

Head of Production

Matt Bonin

Managing Director

Ed Rogers

Head of Accounts

Megan Bowen

Head of Strategy

Tara Fray

Senior Art Producer

Julia Menassa Panev

Senior Writer

Jenny Bahn


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