The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

Sperm Positive: The Baby That Changed HIV

Agency DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland

Client New Zealand AIDS Foundation, Body Positive, Positive Women


Innovation & Transformation / Innovation in Health & Wellness

Annual ID


2021 Awards

Total Points: 3




DDB Aotearoa New Zealand / Auckland

PR / Marketing Agency

Mango Aotearoa / Auckland

Client / Brand

Body Positive Inc / Auckland
New Zealand AIDS Foundation / Auckland
Positive Women / Auckland

Production Company

The Collective Force / Auckland

Art Director

Josep Jover


Jacob Newton

Chief Creative Officer

Damon Stapleton

Creative Director

Haydn Kerr


Dan Cummings

Executive Creative Director

Gary Steele

Motion Designer

Anastasia Maslennikova


Tom Robertson

Account Director

Katy Hughes

Content Producer

Dylan Crummer

Senior Digital Producer

Rina Transom

Business Director

Anna Hall

Business Lead

Danica Paki

Business Manager

Paris Reardon

Executive Director

Mark Fisher

Group Business Director

Chloe Leuschke

Head of Design

Jason Vertongen

Lead Front-End Designer

Danillo Castilho

Libby Cavenett

Libby Cavenett

Mac Designer

Paul Edwards

Marketing & Communications Lead

Anthony Walton

Marketing, Communications & Fundraising Manager

Micky Power

National Coordinator

Jane Bruning

Photographer Producer

Jason Jones

Post Production Producer

Amanda Summersby

Senior Editor

Mike Hammond

Senior Mac Designer

Nicole Dekker

Studio Manager

Marcel de Ruiter

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