The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Health, Wellness & Pharma

Lino's New Life

Agency Saatchi & Saatchi / Rome

Client FATER / Pampers


Innovation & Transformation / Innovation in Health & Wellness

Annual ID


2021 Awards

Total Points: 3




Saatchi & Saatchi / Rome

Art Director

Fabio D'Alessandro


Elena Cicala

Executive Creative Director

Manuel Musilli


Elisabetta Travet

Account Executive

Laura Squintani

Chief Executive Officer

Camilla Pollice

Art Buyer

Rossana Coruzzi

Baby Care Assistant Brand Manager

Pier Paolo Bianco

Baby Care Associate Director

Carlo Miotto

Baby Care Group Brand Manager

Alex Castelli

Brand Sustainability Manager

Serena Brandi

Client Director

Erica De Monte

General Manager & Chief Operating Officer

Antonio Fazzari

Global Chief Creative Officer Publicis WW

Bruno Bertelli

Global Chief Creative Officer Saatchi & Saatchi

Kate Stanners

Head of TV

Raffaella Scarpetti

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