The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Integrated

#JifvsGIF

Agency PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York

Client The J. M. Smucker Company / Jif

Category

Brand Partnerships

Annual ID

OS_IG21_010S

2021 Awards

Total Points: 7

Credits

Agency

PSOne / New York
Publicis / New York

Production Company

Funny or Die / Los Angeles
GIPHY / New York

Art Director

Molly Prunka

Chief Creative Officer

Andy Bird
Erica Roberts

Creative Director

Alan Wilson
Peter Defries

Director of Photography

Sharif El Neklawy

Editor

Andrew Jewell

Account Director

Erika Maddrey

Account Supervisor

Lauren Wojciechowski

Copywriter

Blake Froman

Strategy Director

Allie O'Shea

Wardrobe

Brooke Bamford
Julia Baylis

Creative Team

Brooke Bamford
Jake Longoria
Tj Freda

Casting

Lauren Charkow

Editor/Compositor

Jake Longoria

Emerging Technology Director

Jon Hackett

Experience Design

Janice Park
Marga Javier

GIPHY Art Director

Dave Franzese

GIPHY Creative Director

Mark Miller

GIPHY Project Manager

Pamela Thomas

Group Account Director

Pedro Perez

Group Client Lead

Gail Hollander

Hair & Makeup

Nicole Elle King

Print Producer

Dorina Sharara

Production Design

Brooke Bamford

SVP, Consumer Marketing

Patricia Hallock

SVP, Influencer Marketing

Saveira Singh

VP, Consumer Marketing

Laurie Shulman Derousseau

VP, Media Relations

Alan Danzis

VP, Project Management

Alex Orson

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