The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Branding Campaign
Annual ID
OS_IG21_030M
2021 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / New York
PR / Marketing Agency
The Narrative Group
Client / Brand
McDonald's
Art Director
Lauren Acampora
Hope Jordan
Marc Duran
Copywriter
Sean Johnson
Ben Bliss
Lesley Scheuermann
Chief Creative Officer
Karl Lieberman
Creative Director
Brandon Henderson
Executive Producer
Temma Shoaf
Account Director
Alex Scaros
Account Executive
Greg Hascoe
Alexa Olsher
Account Supervisor
Claire DePalma
Senior Producer
Craig Keppler
Andy Daulton
Comms Director
Caleb Smith
Comms Supervisor
Lizzie Manning
Group Account Director
Brandon Pracht
Head of Integrated Production
Nick Setounski
Head of Social Strategy
John Petty
Management Supervisor
Lauren Wilson
Marlee Caine
Senior Social Strategist
Liz Stefan
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