The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Integrated

Xbox Series X: Made From Dreams

Agency 215 McCann / San Francisco + Microsoft Xbox / Redmond

Client Microsoft Xbox


Innovation & Transformation / Innovation in Integrated

Annual ID


2021 Awards

Total Points: 3




215 McCann / San Francisco

Client / Brand

Microsoft Xbox / Redmond

Production Company

Craft / New York
ITN Productions / London
La Pac / Paris

Music / Sound Production Company

Lime Studios
Big Orange / Amsterdam

Post Production Company

Company 3 / Los Angeles
Parliament / Los Angeles
Trinitite / New York
Jogger SF / San Francisco
King & Country / Los Angeles

Chief Creative Officer

Scott Duchon

Digital Artist

Johanna Jaskowska

Director of Photography

Matthew Libatique
John Tanner

Sound Designer

Brian Emrich

Account Supervisor

Harold McKeon
Chris Levy

Assistant Editor

Tim Sekiguchi
Kelly Henson
Stefan Manz

Associate Producer

Jessie Ybarra

Business Affairs Manager

Meredith Thornbill

Music Composer

Gareth Coker

Senior Copywriter

John Friedman

Senior Digital Producer

Neile Weeks

Senior Producer

Gabby Gardner
Matt Moran

Strategy Director

Ryan Riley

Artist CGI / Compositing

Alexy Prefontaine
Peter Shkolniy
Vitaliy Havrylyuk

Assistant Producer

Laura Hardy

Associate Creative Director / Art Director

Shawn Raissi

Audio Assistant

Jeremy Nichols

Audio Mixer

Rohan Young
Nick MacDonald

Audio Storyline / Audio Scenario / 3D Supervision

Vincent de Koning

Business Director

Peter Goldstein

Director of Business Affairs

Mary Beth Barney

Director of Integrated Production

Mandi Holdorf

Director of Sales

Dan Duffy

Director of Strategy

Brian Wakabayashi


Mark Yagos

Head of Content

Adam Hirsch

Johanna's Agent

Aras Sehatkar

Lead Flame Artist

Brendan Crockett

Management Supervisor

Devina Hardatt

Managing Director/EP

Mino Jarjoura

Music Composer / Sound Designer


Odell Beckham Jr.'s Creative Director

Ajay Sangha

Post Producer

Francoise Hernandez

Production Manager

Jolien Neperus

Senior Colorist

Sean Coleman

Senior Strategist

Christian Stewart

Xbox, Director, Brands & Advertising

Craig McNary

Xbox, Senior Integrated Marketing Manager

Josh Munsee

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