The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - In-House

A Singing Masterpiece

Agency Tencent / Shenzhen + treedom / Shenzhen

Client The Palace Museum+Tencent/Tencent QQ music


Customer Experience (CX)

Annual ID


2021 Awards

Total Points: 3



Internal / In-House Agency

Tencent / Shenzhen

Client / Brand

The Palace Museum+Tencent/Tencent QQ music

Production Company

treedom / Shenzhen


Akae Wang
Zita Zou

Executive Creative Director

Akae Wang


BaoDong Xie

Digital Creative Director

Ice Ling

General Manager

Vincent Li

Head of Art

Xuan Huang

Planning Director

Yuan Hong

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