The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - In-House

HOPE FOR HOMETOWN

Agency Tencent / Shenzhen + 25 Hours / Guangzhou

Client Tencent Charity/99 Giving Day

Category

Content Series

Annual ID

OS_IH21_025M

2021 Awards

Total Points: 1

Merit

Credits

Internal / In-House Agency

Tencent / Shenzhen

Production Company

25 Hours / Guangzhou

Creative Director

Kai Zhao

Executive Creative Director

Akae Wang

Group Creative Director

Guang Shen

Illustrator

Hui Meng

Account Director

Amber Fang
Mattew Gun

Copywriter

Akae Wang
Zita Zou

Project Manager

Rain Yu

General Manager

Vincent Li

Manager Director

Lai Tao

Project Director

Yuan Hong

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