The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

Chain Reaction

Agency Arnold Worldwide / Boston

Client Volkswagen of America


Consumer Television / Consumer Television Over :30 Single

Annual ID


2003 Awards

Total Points: 5



Production Company

The Directors Bureau

Art Director

Don Shelford

Creative Director

Alan Pafenbach


Mike Mills

Agency Producer

Bill Goodell
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