The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Interactive & Online

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Agency TBWA\Media Arts Lab / Shanghai

Client Apple, Inc.


Craft / Art Direction

Annual ID


2021 Awards

Total Points: 3




TBWA\Media Arts Lab / Shanghai

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