The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - IP & Products

Cows' Menu

Agency We Believers / New York

Client Burger King Global


Physical Product

Annual ID


2021 Awards

Total Points: 9



We Believers / New York

Production Company

Partizan / Los Angeles

Music / Sound Production Company

Pickle Music / New York

Post Production Company

The Mill / Los Angeles
Pickle Music / New York

Art Director

Diego Grandi

Chief Creative Officer

Gustavo Lauria


Michel Gondry

Director of Photography

Shawn Kim

Executive Producer

Alexis Estiz

Group Creative Director

Santiago Luna Lupo

Brand Manager

Juan Cano

Head of Production

Kelly Martin
Marcia Jaes


Mason Ramsey

1st AD

Andy Coffing

2nd Editor

Diego Panich

Audio Engineer

Dario Calequi


Mandy Moore


Nina Serven

Creative Coordinator

Rocio Fernandez Sasso

Creative Director / VFX Supervisor

Glyn Tebbutt

Director Marketing & Advertising NA

Rogelio Magana


Final Cut LA / Los Angeles

Global CMO

Fernando Machado

Head of Art

Diego Grandi

Head of Brand Communications

Marcelo Pascoa

Head of Client Services

Jose Quijano

Head of Global Brand Marketing

Diego Suarez

Head of Innovation

Matthew Banton

Head of Innovation & Sustainability

Elmis Medina

Head of Planning

Marco Vega


Gustavo Lauria
Steve Mudd

Managing Director |Executive producer

Lisa Tauscher


Octavio A. Castelán-Ortega
Ermias Kebreab

Production Designer

Maxwell Orgell

Senior VFX Producer

Erin Hicke

Sound Design & Mix

Pickle Music / New York

VA Senior Manager, Guest insights, Brand Marketing

Rachel Kellerman

Related Awards





Follow Us