The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - IP & Products

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Agency Google Brand Studio / San Francisco

Client Google


Digital Product

Annual ID


2021 Awards

Total Points: 9


Internal / In-House Agency

Google Brand Studio / San Francisco

Design Firm

Creative Theory / Washington DC

Production Company

Chapeau Studios / Los Angeles
Formosa Group / Los Angeles
Furlined / Santa Monica
Lucky Day / Portland

Media Distribution Company

Essence / New York
PHD / New York


Nickerson Research / Los Angeles

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