The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - IP & Products

Project Guideline

Agency Google Creative Lab

Client Google


Experimental / Internal Projects / R&D

Annual ID


2021 Awards


Internal / In-House Agency

Google Creative Lab


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