The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - IP & Products


Agency BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo

Client HERSHEYs Brasil


Physical Product

Annual ID


2021 Awards

Total Points: 3




BETC HAVAS / São Paulo

Client / Brand

HERSHEYs Brasil / São Paulo

Production Company

Modernista Creative Producers / São Paulo

Music / Sound Production Company

Canja Audio Culture / Curitiba

Post Production Company

The End / São Paulo

Chief Creative Officer

Erh Ray

Director of Photography

Nestor Grun
Tiago Cauduro

Executive Creative Director

Andrea Siqueira

Executive Producer

Alexandre Lucas
Marcelo Monteiro

Sound Designer

Leonardo Lima

AUDIO Company Account

Guga Costa

Audio Coordination

Ana Flor

Brand & Business Assistant

Renan Santos

Brand & Business Director

Fernanda Modena

Brand & Business Manager

Izabel Petegrosso

Channels & Engagement Coordinator

Dorilangio Souza

Channels & Engagement Manager

Carlos Jordão

Channels & Engagement Supervisor

Julia Camargo

Channels & Engagement VP

Carlinha Gagliardi

Film Director

Alexandre Lucas
André Inácio

Film Production Company Account

Iara Demartini
Marina Pimental

Hershey's General Manager Brazil & Latam

Marcel Sacco

Hershey's Marketing Director

Emerson Cação

Hershey's Senior Marketing Manager

Rodrigo Campos

Integrated Production Director

Anna Luisa Ferraz

Music Direction

Edu Karas
Felipe Resende
Lucas Sfair

Music Production

Bruno Vieira

Strategy VP

Agatha Kim

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