The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - IP & Products

Big Good

Agency TBWA ESPA√ĎA / Madrid

Client McDonald's

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_IP21_027M

2021 Awards

Total Points: 1

Merit

Credits

Agency

TBWA Espana / Madrid

Tags

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