The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Mobile

3 Bar Superstar

Agency McCann / London + Craft / London + Momentum Worldwide / London + UM / London

Client adidas & JD Sports / adidas Superstars trainers



Annual ID


2021 Awards

Total Points: 3




McCann / London
Momentum Worldwide / London

PR / Marketing Agency

UM / London

Production Company

Craft / London

Chief Creative Officer

Laurence Thomson
Rob Doubal

Creative Director

Matt Crabtree


Blake Claridge

Director of Photography

Ahmet Husseyin

Executive Creative Director

Ray Shaughnessy

Executive Producer

Jonathan Davis

Music Supervisor

Chris Graves


Amit & Naroop

Account Director

Kate Hindley
Tom Oliver

Chief Production Officer

Sergio Lopez


Emily Ellis
James Appleby
Jj Bender

Project Manager

Chloe Lockett
Paul Gillespie

Account Team Support

Greta Biggi

App Developer

Alexandra Branzan
Andrei Andreescu


Robbie Maynard

Audio Engineer

Giselle Hall
Will Frances

Business Lead

Tilly Cooper

Chief Strategy Officer

Theo Izzard-Brown

Creative Director of Design

Richard Hart

Creative Lead

Matt Searle
Olly Wood

Edit Lead

Matt Dollings

Head of Business Leadership

Jason McNamee

Head of Design

Lisa Carrana

Implementation Director

Adena Phillips

Junior Planner

Arianna Namaki

Moving Image

Andy Williams
Sam Mitchell

Moving Image Studio Manager

Jenny Gibson-Smith

Offline Editor

Hugo Vaughn
Marvin Alvaraz

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