The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Out of Home


Agency DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland

Client McDonald's New Zealand


Billboards & Transit / Series

Annual ID


2021 Awards

Total Points: 3




DDB Aotearoa New Zealand / Auckland

Client / Brand

McDonald's New Zealand / Auckland

Production Company

The Collective Force / Auckland

Media Distribution Company

oOH! / Auckland
OMD NZ / Auckland

Chief Creative Officer

Damon Stapleton

Creative Director

Ben Pegler
Rory McKechnie


Jason Jones

Executive Creative Director

Gary Steele

Lighting Designer

Suren Unka


Toaki Okano

Brand Manager

Stefanie Phillips

Director of Marketing

Jo Mitchell


Gordon Moir

Senior Art Director

Zac Lancaster

Digital Assistant

Ant Low

Head of Marketing

Deb Fell

Lead Business Partner

Karla Fisher

Lighting Designer Assistant

Catherine Ellis

Print Producer

Shelley Cousins

Senior Business Director

Mitch Young


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