The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Public Relations

The Kitchen is for Everyone

Agency VMLY&R / Dubai

Client General Mills - Betty Crocker


Brand Transformation

Annual ID


2021 Awards

Total Points: 21



VMLY&R / Dubai

Chief Creative Officer

John Godsey
Kalpesh Patankar


Shubha Bharill

Brand Manager

Ines Fates

Global Chief Creative Officer

Debbi Vandeven

Marketing Manager

Sajjad Hussain

Account Manager

Maria Jabbour

Arabic Writer

Harvey George

Business Director

Darine ElKaissi

Commercial Director MEA

Ali Shaikh

Marketing Director & Head of Emerging Markets/Channels

Azfar Ul-Islam

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