The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Public Relations

Victoria 1.8

Agency Ogilvy / Mexico

Client AB InBev Grupo Modelo Mexico

Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_PR21_032S

2021 Awards

Total Points: 7

Credits

Agency

Ogilvy / Mexico

PR / Marketing

Trendsétera / México

Post Production Company

Oriental Films / Mexico

Chief Creative Officer

Jéssica Apellániz

Editor

Pedro Aragón

Producer

Rosa Arizmendi

Account Director

Franchesca Sauza
Maria del Pilar Troconis

Account Supervisor

Nuri Briseno

Associate Creative Director

Javier Melo
Kevin Murcia

Brand Manager

Cristobal González

Copywriter

Ángel Ibañez
Daniel Segura

Planner

Patricio Benavides

Account Management

Alfredo Salmeron

Brand Director

Yune Aranguren

Digital Lead

Samantha Herrera

Marketing VP

Fabio Baracho

Motion

Pulpo

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