The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Public Relations

America Could Use a Beer

Agency DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Client Molson Coors/ Coors Lite


Brand Voice

Annual ID


2021 Awards

Total Points: 3




DDB / Chicago
Alma DDB / Miami

PR / Marketing Agency

ICF Next

Music / Sound Production Company

Lime Studios

Post Production Company

Elastic / Santa Monica
Rock Paper Scissors / Santa Monica

Media Distribution Company



Joey Johnson

Chief Creative Officer

Ari Weiss
Britt Nolan

Creative Director

Alan Shen
Chris Walker

Executive Creative Director

Colin Selikow

Executive Producer

Keith Jamerson
Matt Blitz

Account Director

Jonathan King

Associate Creative Director

Dan LaVigne

Chief Production Officer

Diane Jackson

Senior Producer

Susan Cartland

Digital/Social Director

Mike Norgard

Director of Project Management

Jen Polan

Executive Art Producer

Suzanne Koller

Group Account Director

Kiska Howell

Production Business Manager

Jillian English

VP, Strategic Director

Matt Babazadeh

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