The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Public Relations

Changing the Sideline

Agency McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York

Client Microsoft


Brand Voice

Annual ID


2021 Awards

Total Points: 3




McCann / New York

Client / Brand

Microsoft / Redmond

Production Company

Film 47 / Los Angeles

Music / Sound Production Company

JSM Music / New York

Creative Director

Dabo Che

Associate Creative Director

David Perea
Nickie Thongton
Ricardo Munoz

EVP, Global Executive Creative Director

Shayne Millington

VP, Creative Director

Gabrielle Shirdan
Geoff Bentz
Nic Ciomperlik

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