The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Print

Give for good

Agency BETC / Paris + General Pop / Paris

Client Lacoste


Promotional Items / Physical Products

Annual ID


2021 Awards

Total Points: 9



BETC / Paris

Production Company

General Pop / Paris

Music / Sound Production Company

GUM / Paris

Art Director

Julien Vergne

Chief Creative Officer

Remi Babinet

Executive Producer

Bao Tu NGoc


Antonin Romeuf


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