The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Print

Mothers Smile Strong

Agency VMLY&R / Dubai

Client Colgate


Craft / Photography

Annual ID


2021 Awards

Total Points: 45



VMLY&R / Dubai

Chief Creative Officer

Fred Saldanha
Kalpesh Patankar


Belle Verdiglione

Account Director

Eleanor Savouret

Brand Manager

Shilpa Nayak

Global Chief Creative Officer

Debbi Vandeven

Managing Director

Rob Carter


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