The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Print

Rebrand the game

Agency MullenLowe SSP3 / Bogotá

Client AB InBev - Budweiser


Craft / Art Direction

Annual ID


2021 Awards

Total Points: 3




MullenLowe SSP3 / Bogotá

Chief Creative Officer

Carlos Andrés Rodríguez

Account Executive

Andrés Granados

Chief Executive Officer

Francisco Samper

Chief Operating Officer

Juan Pablo García

Project Manager

Sebastián Salazar

Budweiser Brand Lead ABI

Santiago Mendoza

Business owner draftline

Sarah Romero

Chief Information Officer

Camilo Plazas

Global Brands Communications & PR Lead

Juanita Rodriguez

Global Brands Manager

Ana Maria Rodriguez

Global Brands Managers ABI

Laura Vallecilla

Marketing Vice President

Thor Borresen

Production Director

José Vicente Altamar

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